SIA'2010 - The Official Press Release - Official Press Releases - The Kiev International motor show SIA-2009

On Thursday of the 27th of May 2010, the International Exhibition Centre in Kyiv at 15 Brovarsky Ave., Levoberezhna Underground Station will host the most awaited automotive event for both the Kyivites and the guests of the capital - the 18th Kyiv International SIA’2010 Motor Show.

Organizers are Ministry of Transport and Communications of Ukraine, Ministry of Industrial Policy of Ukraine, Ukrautoprom Association of Ukrainian Motor Vehicle Manufacturers, and Autoexpo Ukrainian Exhibition Company.

This year, the major automotive event of Ukraine will gather under the roof of the International Exhibition Centre at 15 Brovarsky Ave. over four hundred automotive companies from all over the globe. SIA always was more than just a motor show. It became a genuine hub of the automotive life of our country. Festive atmosphere is a traditional phenomenon of the Motor Show attracting the entire automotive community, including chiefs of automobile companies, trade visitors, pressmen, sportsmen and simply car fanciers. The year of 2010 will not be an exception. SIA Motor Show always remains the Country’s Major Automotive Celebration.

Attention of the press and general public to the preparation for the 18th Kyiv Motor Show prove a total concern in the event and a wish of the many to see the exhibit. Such an eye and positive regard and even compassion to the National Motor Show are a striking illustration of the people’s acknowledgment. The automotive community of Ukraine has to have a clear understanding of the fact that the Motor Show organizers work in the name of integration of the Ukrainian automotive market as an opportunity to solve the problems jointly. These are the problems disturbing all market competitors without exemption: manufacturers, importers, dealers, service companies, spare parts suppliers and operatives.

The national car industry needs SIA Motor Show and, therefore, the event takes place every year on clearly defined date regardless of economic situation in the country or worldwide. Everybody knows what difficult situation the automotive companies got in, and that is why the organizers had to subsidize their participation in order to put together a good exhibit. Uniting the community around SIA, the Steering Committee strives for making all participants of the country’s automotive life, including exhibitors, visitors, automotive community and public agents, meet at the National Motor Show. Only the Kyiv SIA Motor Show gives a unique opportunity of such a communication.

The SIA impact area keeps on expanding: the companies from India, Malaysia, Moldova and Estonia first take part in the Motor Show. Set-ups of China, Poland and Turkey have been a traditional phenomenon. This year, a collective organizer presents the offers of Taiwanese companies.

The famous automobile brands such as Mercedes-Benz, Chevrolet, Opel, Hyundai, Kia, Renault, Lada, Groz, Subaru, SsangYong, Chery, Geely, ZAZ, Bogdan are among the exhibitors.

All exhibitors without exemption plan to show brand-news at the Kyiv Motor Show. Some of them have named the debutants of the Ukrainian market to be seen at the SIA’2010 Motor Show; the others still “did not put their cards on the table”, dragging out the scheme until the show begins. The experts believe that by the end of May all brand-news of the world car industry will be shown to the Ukrainian public in the expo-blocks of the International Exhibition Centre within SIA’2010.

KIA Venga, HYUNDAI Sonata and ix35, E-class Cabriolet from Mercedes-Benz, Opel Insignia, Chevrolet Cruze, LADA Priora Coupe, LADA Kalina Sport and the entire brand-new Renault line make up the incomplete list of premiers awaiting the visitors. The exhibitors prepare interesting programs of their participation in the Motor Show, including the presentation of new models, quizzes and contests with prize drawing.

In addition to proper automobile display, each out of 400 exhibitors prepares surprises and interesting participation program. In general, the number of amazing shows and presentations on a square meter of the exhibition space will be increasing during the Motor Show to culminate on the weekend. As usually, SIA gathered everything concerning the car world: spare parts, tires, garage equipment, car chemicals and decorative trims, accessories as well as prospective car business products like navigation systems. Automechanika, AGA Dnipro, Alliance-A, Autopromimpex, Vitol, Polek-Top, Europroject, Lada Luxe, Kron Auto, Spetsautoobladnanna, HENKEL, XADO, FORCE, Motor Sport, M-FILTER, Planeta Obladnanna, King Comany, Liga-trans, Intershina, Shin-shina, Aeroscan, Navionika, Karma Digital, Ivlev Distribution and others display a diversity of products.

Quite a few interesting things for the fanciers of caravanning and auto tourism will be at the Kyiv Motor Show. Exhibitors of Caravanning & Auto Tourism will display wheeled homes, from low-budget versions to premium offers. If you plan to travel around Ukraine by car, SIA’2010 would be the best place for lining up your own mobile home. At Аutoexclusive, you will be able to appraise design of vintage and modern cars bearing an individual style.

Admirers and fans of car multimedia will be able to get imbued with the emulative spirit during the multimedia and tuning contest to be held on Saturday and Sunday of May 29 through 30.

This year, an attractive measure that added the intellectual program of SIA will first take place. It is the Marketing Day on May 28 from 11.00 till 13.00 in the conference room 3 of expo-block 1 under the name of Marketing Mix in the Automobile Market: Paying Solutions to the Increase of Sales in 2010 held by Publicity Creating for the automobile sector marketers. An interesting meeting program was made, and some authoritative lecturers were invited. In general, the Motor Show brings out many events rich in content such as seminars, press conferences and presentations relating to practically all problems of the present-day automobile market of the country.

The organizers think that coming to the Motor Show, the rising generation forms its own perception of the automobile world. Numerous display-building solutions are exactly devoted to upbringing of a contemporary citizen, who keeps pace with the technological progress and is liable for his future role in society. In association with AUTOCENTER Media Group, the organizers first propose visitors and exhibitors to see a 3D automobile photo gallery. Accommodated in the expo-block 2, it will be a genuine zest of the Motor Show cognitive program. Any of the visitors will be able to enter the gallery and feast his eyes with the photographs of exclusive cars in 3D format. Once initiated charity has a prolongation. The organizers planned to carry out a charity action for the inmates of some Children's Homes. Aiming to acquaint the orphan children with a fabulous world of beautiful cars, this measure will let them feel a celebration atmosphere of the Motor Show. The kids also will be able to have a good time at the children’s playground arranged by the First Automotive TV Channel.

Having concern about the SIA image as a family holiday, the Steering Committee is active in its development. Children under 12 with parents have free admittance. This innovation will considerably save family budget and let the majority of young families come to the show with full complement.

Determination of the best SIA’2010 car will be a culmination of the Motor Show. At the ceremonial closing of the Motor Show on May 30, a car model collected the majority of votes from accredited pressmen, will be granted a Grand Prix – the Crystal Wheel. Polling results will be approved at a special meeting of the Automobile Journalists Club to be held at the Motor Show.

The number of exhibitors has amounted now to over 400, almost a half of them consists of foreign companies. Austria, Belarus, Holland, Italy, China, Lithuania, South Korea, Germany, Poland, Russia, USA, Turkey, France, Czech Republic and Japan form the incomplete list of countries, the representatives of which exhibit in the Motor Show. The gross area of SIA’2010 is almost 23,000 sq. m.

Registration of accredited journalists will take place on May 26 from 10.00 to 18.00 at the Motor Show Press Center (International Exhibition Centre, expo-block 2). Over 120 mass media have passed preliminary registration so far. According to previous experience, approximately the same amount will add on the Press Day. It is expected that about 400 journalists in total would operate at SIA’2010.

The Steering Committee of the Motor Show thanks the major information partners of the Motor Show, including INTER Media Group, Autoradio Ukraine, Za Rulem magazine, META Internet-company, KERMO.UA website, the First Automobile TV Channel.

AUTOEXPO Company and UKRAUTOPROM Association of Ukrainian Motor Vehicle Manufacturers welcome you to visit the major Motor Show of the country – the 18th Kyiv International SIA’2010 Motor Show on May 27 through 30 at the International Exhibition Centre, 15 Brovarsky Ave. (Levoberezhna Underground). The show is open daily from 10 to 18.

For more information, contact the Motor Show Press Center guided by Oksana Kusch - pr@autoexpo.ua

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